Last weekend I was in Ohio for a seminar. It was incredible. One of the most applicable things I learned all weekend was an analogy that exemplified a principle.
Picture yourself and your siblings as children playing in the sand. Each of you is building your own sand castle. But building a sand castle is more effective with more than one builder. You begin to strategize how you can get your siblings to help you build your castle:
You could approach their castles, mocking them: “You’re building it all wrong! How silly! It doesn’t even look like a castle!” Maybe you’d even kick over a tower.
Or you could focus on your castle, building it up with your words as well as with your hands. You could talk about your plans for your castle. “Look at this! Isn’t it great?! I want a double moat around it here… and don’t you think it would look nice to extend it out this way?”
Which method would be more likely to attract people to what you believe? Think about it.